Why Generic SEO Fails in SaaS
Content targets users, not decision-makers
SEO brings traffic from end-users who can't authorize purchases
Long evaluation cycles need nurture content
Single-page rankings don't support multi-month buyer journeys
Feature content outranks solution content
Ranking for features instead of problems reduces qualified demos
Our Approach
We map content to buyer journey stages and target keywords that decision-makers use when evaluating solutions.