Privacy Policy

1. Introduction

RankBetter ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at rankbetter.co and use our services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Services. If you have questions or concerns about our privacy practices, please contact us at privacy@rankbetter.co.

2. Information We Collect

2.1 Information You Provide Directly

• Contact Information: When you fill out our contact forms, request a quote, or schedule a consultation, we collect your name, email address, phone number, company name, and message content.
• Account Information: If you create an account, we collect login credentials and profile information.
• Website Data: When you use our platform, we collect data about your website, analytics, rankings, and performance metrics.
• Communication Data: We retain records of email communications, support tickets, and feedback you provide.

2.2 Information Collected Automatically

• Usage Data: Browser type, IP address, pages visited, time spent on pages, and clickstream data.
• Device Information: Device type, operating system, and unique device identifiers.
• Cookies: We use cookies and similar tracking technologies to track activity on our website and hold certain information.
• Analytics: Google Analytics and similar services track user behavior patterns.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our Services
• To send transactional emails (order confirmations, account notifications)
• To send marketing communications (only with your consent)
• To respond to your inquiries and customer support requests
• To monitor and analyze usage trends and effectiveness
• To detect, prevent, and address fraud and security issues
• To comply with legal obligations
• To generate reports on SEO and marketing performance

4. How We Share Your Information

We may share your information in the following circumstances:

• Service Providers: With third-party vendors who assist us in operating our website and providing services (analytics, email delivery, payment processing).
• Business Transfers: In connection with a merger, acquisition, bankruptcy, or sale of assets.
• Legal Requirements: When required by law, court order, or governmental request.
• Consent: When you explicitly consent to share information.

We do not sell, trade, or rent your personal information to third parties for their marketing purposes.

5. Data Security

We implement industry-standard security measures to protect your information, including SSL encryption, secure password hashing, and regular security audits. However, no method of transmission over the Internet is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

6. Data Retention

We retain your information for as long as necessary to provide our Services, comply with legal obligations, and resolve disputes. You may request deletion of your data at any time by contacting us at privacy@rankbetter.co.

7. Your Privacy Rights

Depending on your location, you may have the following rights:

• Right to Access: Request a copy of the personal information we hold about you.
• Right to Rectify: Request correction of inaccurate or incomplete information.
• Right to Erasure: Request deletion of your information (subject to legal exceptions).
• Right to Restrict Processing: Request that we limit how we use your information.
• Right to Data Portability: Request your data in a portable format.

To exercise any of these rights, please contact us at privacy@rankbetter.co with details of your request.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. You can control cookie preferences through your browser settings. However, disabling cookies may affect website functionality.

We use:

• Essential Cookies: Required for website functionality
• Analytics Cookies: To understand user behavior and improve our Services
• Marketing Cookies: To personalize content and measure campaign effectiveness

9. Third-Party Links

Our website may contain links to third-party websites. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of other websites. We encourage you to review their privacy policies before providing personal information.

10. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with information, we will promptly delete such information.

11. International Data Transfers

Your information may be transferred to, stored in, and processed in countries other than your country of residence. These countries may have data protection laws that differ from your home country. By using our Services, you consent to such transfers.

12. California Privacy Rights

Under the California Consumer Privacy Act (CCPA), California residents have the right to:

• Know what personal information is collected
• Know whether personal information is sold or disclosed
• Say no to the sale of personal information
• Access personal information
• Request deletion of personal information

To exercise these rights, please submit a verified consumer request to privacy@rankbetter.co.

13. European Privacy Rights (GDPR)

If you are located in the European Union, United Kingdom, or Switzerland, GDPR protections apply to your information. We rely on the following legal bases for processing your data:

• Consent (marketing communications)
• Contract performance (providing Services)
• Legal obligation (compliance and fraud prevention)
• Legitimate interests (improving Services and preventing fraud)

You have the right to lodge a complaint with your local data protection authority if you believe your rights have been violated.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of our Services following the posting of changes constitutes your acceptance of those changes.

15. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

• Email: privacy@rankbetter.co
• Website: rankbetter.co

We will respond to your inquiry within 30 days of receipt.